My stepdad Jack has recently begun noticing the downfall of the West.

He's slowly turning into one of those old dudes that get blackpilled thinking about how screwed the world is.

Which is a good thing in some sense, since those old dudes are correct that the world is screwed and will probably stay on that downtrend for the foreseeable future.

Anyway…

Yesterday, for various reasons, he had to visit the courthouse to drop off some documents or something.

I don't actually really remember why but something like that.

And so he was minding his own business when he turned around and saw a shirtless dude in a bathrobe (probably no underwear or anything lol) with a toothbrush in his mouth.

This gentleman was walking in for his trial.

Now of course, nowadays this isn’t anything to write home about.

You can see goofier stuff in seconds due to the rise of the internet.

But if you stop and think about it...

The "bar" for what we have as normal in our minds has actually gotten so fricked it's insane.

You would be hard-pressed to find anyone doing anything like that even 30 years ago I feel like.

And the world is fricked at this point that the above is seen as only barely missing the mark of “normal”.

World is wild.

All this has me thinking about the "good old days” before my time.

(Yes, I realize that the “good days” didn’t really ever exist, but at least we didn’t really have stuff like that.)

I'll never get to experience what it was like to be able to walk around a city and not see dudes calling themselves women.

Or to have to specify what gender you are when it should (hopefully) be abundantly clear.

Though…

I am sometimes able to catch fleeting glimpses of years long past.

Take the pre-internet marketer Dan Kennedy's famous "Renegade Millionaire" sales letter for instance.

People say that "they don’t make anything like they used to".

In terms of copywriters, I would one million percent agree.

I have never seen, and this is not an exaggeration, even ONE biz-opp sales letter from any name guru that even qualifies as “good” in my eyes.

But Dan Kennedy wrote world class copy pretty much every single time he touched a pen to paper.

Which is why we need him to fix us up with the marketing we deserve.

I masterfully break down how he did it below:

https://youtu.be/-BDZUoXTsSg?si=n5nn-3uSxsqCgiBd

Trystan Swindall