Simply put, I do conversion processes.

In simpler terms, everything between a lead clicking your CTA link and pressing the join button on their sales call.

In even simpler terms, funnels and copywriting.

(I do occasionally dip my toes into content, sales processes, and other various projects in limited cases, or when working with someone long-term. If that's what you're interested in, text me on Instagram here or send me an email at trystan.inbox at gmail dot com and I'll see if we can work something out.)

This line of work is obviously very individual to each client and so I have avoided the typical boilerplate "I help X do Y with Z" offer statement.

I COULD choose to market this by lumping in a bunch of loosely-related marketing skills into a single sexy sounding mechanism... but that'd be inaccurate, and you’re probably smarter than that.

I'm just trying to be slightly more honest about how I present this since realistically anyone who runs a service related to scaling info offers does a similar thing to me whether they market it that way or not. 🤷‍♂️

If my admittedly vague "offer" (if you can even call it that) sends shivers down your spine, this might not be for you yet. Opt-in to my bussing email list here and revisit this decision later.

Onward:

Alright so the cold reality of life is you already have 7,000 "growth operators" and "copywriters" in your Instagram DMs pitching you daily.

So what makes my approach different and superior to all the other info-product chumps around the block?

I put some genuine thought into this, (I promise I'm not saying the following to "differentiate" myself in a purely marketing sense when there's zero actual difference) and I've come up with 3 things:

1.) Private Investigator Market Research

First off, most dudes don't do market research at all anymore, which is an entirely different can of worms I'm not going to get into.

The 2020-2023 info "gold rush" does not exist anymore, and it is no longer enough to settle for "good enough" or "I think this will convert".

You have to have your market research on lock if you want your funnels to convert in today's info-market.

I could go on and on, but if you're not going directly to your market, and not only taking a cursory look or guessing, but actually saturating yourself in your niche's headspace, almost knowing them better than they do, you will get mediocre results at best.

I call my specific process "deep research" and (this ain't just me saying it to make it sound sexier) I borrow many of my techniques from private investigators and OSINT (Open Source Intelligence) groups.

If those same tricks can be used by basement dwellers online to find someone's identity, location, job, etc. from a blurry picture posted on Twitter a decade ago, they can dang sure be used by marketers to find some untapped angles and pain points.

2.) "Hybrid" Direct Response Marketing

People rag on copywriters all the time for being obsessed with 50-year-old sales letters written by dead dudes.

And although the people that make that critique usually couldn't tell you the first thing about direct response, it is a fair point.

Those "golden era" marketers WERE objectively better at the fundamentals of direct response for their time than anyone in this generation...

But that was for their time.

The big mistake most copywriters make is thinking that everything that worked during the time those legendary sales letters were written still works today.

Which is not at ALL the case.

As just one example, you can't copy the more aggressive messaging they could get away with or you'll get cooked in the modern info-space.

Proof is much more important than promise nowadays, and if anything claims should be purposefully dialed down if you want people to respond. (Something no one realizes, much less practices...)

So what I do is a little different:

I study the pre-internet direct response greats for their fundamentals...

But study modern marketing and market conditions to gain an edge against competitors in the space.

Example:

The other day I was on a call with one of the top "operators" in the game right now. (he runs a very similar model to me).

Not going to say what idea stuck out to him exactly for obvious reasons, but he told me about one of my videos:

“Somebody on my team sent me your video. I'm surprised it doesn't have like 20,000 views. We're literally going to go all in on [my method]. We’re super bullish on this. I attribute that whole idea to you.”

The method in question is NOT at all obvious.

It's something I noticed all the top dudes in the space quietly begin to exploit around mid 2025, that still has not gotten popular.

Without coming out and saying what it was, here's the point:

Noticing stuff like this is something I would never be able to do had I not developed a pulse on the market from following all the different "metas" for selling info over the years.

I practice, as much as possible, honing not only my direct response fundamentals, but also seeking out and implementing new strategies before the rest of the space catches on.

3.) I actually care

No sexy packaging on this one.

The average hire in this space is getting worse and worse over the years as more low-quality dudes flood into the space with no work ethic.

A-players are an endangered species.

As for me:

I won't call myself an A-player. That'd be arrogant, and it's your call to make anyway.

I also can't promise you miracles. I'm only human.

But what I can promise you is that I will genuinely, genuinely always try as hard as I can to deliver the best work for your business, consistently, every single time.

Why should you consider trusting me?

I have compiled a list of 5 short reasons:

1.) I still work on my direct response craft daily

Guys in this space are addicted to "leverage" and "scaling".

So much so that almost no one consistently practices the "low-leverage" or "unscalable" activities that allow them to deliver better results.

As for your truly?

I practice them every day... and I publicly document this in 3 ways:

I. My outrageously entertaining daily info-marketing emails

II. My outrageously insightful free content and funnel breakdowns

III. My outrageously nerdy obsession of funnelhacking, studying copy, and archiving great marketing

^ been archiving info-marketing stuff for a long time. recently released everything i had on my hard drive as a lead magnet. literally the largest set of free info-marketing resources on the internet that i know of.

2.) At the time of writing this sales letter I have an infallible track record of delivering strong ROI to every last client I have ever worked with, with every single one recommending me.

I have no doubt I'll find some way to mess up eventually, but as for now, I can safely say every single client I've ever worked with has had (and has said) they had a positive experience with me.

A small mixed bag of what clients and daily readers of my copy have had to say about me and my marketing "wizardry":

3.) I have funnelhacked 3,100+ info-product funnels... and given consulting for 358+ of them.

Back in my cold outbound days, I sent out a TON of personalized pitches basically funnelhacking a person's funnel while giving advice on how to improve it.

I got REALLY good at this.

So good in fact, that I could do it so fast I would literally hit record as the funnel loaded because by the time the 3-second countdown finished I nearly always already knew exactly what they needed to do to make their funnel convert a LOT better.

If you're wondering if the advice was actually good, I even recorded one for who I believe to be the top funnel optimization guy in the info-space.

I had watched the guy's videos before, and there's a very high chance you have too.

Let's notice the arrogance here that I'm telling THE funnel optimization guy how to optimize HIS funnel.

And yet, not only did he respond, (later telling me that my cold pitch was the first one he had ever replied to)…

But just one day later he asked me to work on one of his biggest client's (3,000,000+ followers, multi-6-figures per month) email marketing funnel.

I'll tell you what happened there in just a minute. 😉

4.) I have a history of pulling off some pretty wicked marketing stunts

I've written hundreds of pieces of copy in the info-marketing space, including for:

I. Multi-7 and multi-8 figure giants

II. A variety of markets from cookie-cutter biz-opp offers, to offers in niches as obscure as security guard licensing in Canada

III. And for 1,000,000-3,000,000+ follower whale personal brands

All of this while banking many multiple thousands for them along the way.

I also have a history of waltzing into info-businesses and casually beating all their control funnels.

I'll give you just one example to illustrate this point.

About that 3,000,000+ follower, $250k/m client I talked about a few lines ago:

I came into their company and beat every single last control email sequence they had, first try, sometimes as much as 8x'ing their stats...

Before then OBILTERATING a sales record they had on their mid-ticket offer by double, with half the list size they had from the record year, on a dead list that hadn't been mailed 4 months prior:

Of course, this is an example for email marketing, but it really doesn't matter what kind of funnel you have. Legit all I do is plug in my research process and understanding of direct response. It's the same thing every time. I promise you aren't special.

And finally, reason #5...

5.) You've fallen directly into my trap

Do you know how many dang ads a person sees a day?

Over 4,000.

And yet...

Out of all of those...

You chose to not only click on... but READ over 2,000 words deep into mine.

I've already showed you a bajillion people saying they love me and my copy... but if you're still left wondering if my "magic" will work for YOU specifically, worry no more.

It already has.

I'm playing in possibly most sophisticated, cutthroat, difficult B2B market in the world.

If you know dang well you're reading an ad, and yet I've STILL managed to find some way to make it worth your time, what kind of Jedi mind tricks do you think I can pull off on your prospects?

Probably some pretty dang insane ones.

If you have any more questions/objections text me on Instagram here, or email me at trystan.inbox at gmail dot com.

Or just come back later when you're more sure. I'm in no rush for more clients atm.

First, to see if we're even a good fit to work together, we'll talk face face-to-face on a call.

There's a few things I figure you'll want to know about this call:

1.) This is NOT a sales call

I hope you can tell by the tone of this sales letter that I don't do hard sales tactics.

Let me reiterate this point since a lot of people try to side-step the sales call thing by pretending it's "for clarity" or a "strategy session", and then when you actually get on the call it's with a braindead closer who only cares about his commission.

This is actually not a sales call.

If you want more proof of this...

2.) Much of the time I don't even pitch a price on the call

This is not every time. Depending on what you need and the specs of your business, sometimes I'll immediately be able to give you a quote.

Other times, I'll actually hop off the call, critically think about your business's situation and needs, what the deliverables will consist of, etc., and only then will I send you a proposal over email, price included.

Admittedly, this policy of mine is rank blasphemy to what every guru in the space preaches about sales.

Luckily, as you'll soon find out, I couldn't care less what every guru in the space preaches about anything.

I care about delivering the best possible experience for both you and your
soon-to-be clients.

Therefore I refuse to hastily spit out the biggest number I can think of just to get a hasty “yes” in the heat of the moment.

I want you to be completely on board if we decide to work together.

If you're not all in, I'm not in at all.

Owing to this point...

3.) You'll be speaking to me directly

You will not be speaking with a closer, a "trusted member of my team", or ANYONE but Trystan Swindall.

Why?

Two reasons:

I.) I'm doing a solopreneur approach on this offer right now

(As an aside this also means I'll personally handle 100% of the marketing work you'll receive when we begin working together. Think of this as an early bird bonus if you want.)

And more importantly...

II.) How the heck am I supposed to know if I want to work with you, and how the heck are you supposed to know if you want to work with me if we don't talk to each other directly?

This point is something that I see potentially changing in the future but for now that's how we run it round' this joint.

Moving on...

As for what happens on the call itself:

There is no specific agenda (more of a free-flowing conversation than anything) though I might write down some questions/topics I want to talk about prior to the call.

Again, absolute guru blasphemy, I know.

But I figure it'll be much more helpful for you to talk about your business, what's working, what's not, and potential solutions rather than me sitting there asking you scripted questions while we both pretend they're not scripted questions.

During our conversation, if it looks like there's a way to fit me into the equation, then great.

If not? No big deal.

Which leads us to a critically important point:

If you are an energy vampire who just wants free advice, go find someone else's time to waste because I refuse to let it be mine.

Again, if we go through the call and end up not working together, that is a-okay with me.

But do not book this call if your goal is to extract free value out of me.

That is a waste of my time, and yours, since I'll be able to tell and I will not play your games.

At some point I'll probably even slap a refundable $100-$500 "real person" deposit to book one of these with me, which should get rid of the problem.

Until then though, don't book a call if you are not seriously considering working with me.

The fact that this page is active and not a waitlist means that I currently have at least one slot open for client work.

Since I’m trying to solo-scale this offer rn, that severely limits the amount of people I can work with, so I’m rarely more than 1-2 clients away from being full.

Whether you want to believe that’s real or fake scarcity is up to you.

Just don’t come crawling to Righteous Trystan asking to “pwease fit my business in 🥺” when this page turns into a waitlist.

Alright, that's all the information you need to make a decision.

If anything I've said above doesn't work for you right now, that's okay. This offer, and the enigmatic ways of Trystan Swindall certainly aren't for everyone.

On the flip side...

If you're ready to book a call and see if we'd do good working together, click the big red button below:

Trystan Swindall