If you’re seeing that wretched subject line, know that as I write THIS line, a heavy debate is brewing in my mind as to if I should really send that out.

Oh well, looks like I made the wrong choice.

Anyway…

Yesterday I let the sauce out of the packet on a pretty

obscure concept nebulously dubbed “declarative

marketing”.

Not going to explain it here even 1%... since you’re

required to read every email I send.

Swindall Mischievous caters to the loyalists in this here

kingdom.

(That’s actually terrible email marketing btw, don’t do

that in most cases.)

Double anyway…

A random car rental saleslady once swindalled

Hormozi into paying 5x more for a rental than he was

planning on.

But perhaps the easiest & most applicable tactic she

used…

…was the wizardry of declarative marketing. 😈

From the book $100M Money Models:

===

“Great. Give me a second…just putting that in. So

would you like better insurance to cover any bumps or

scratches on the car? It covers any and all damage to

the vehicle during your time.”

“Nope I’m good. No plans on drag racing while we’re

here,” I joked.

“So only the minimum insurance then?”

“Yep. That’s all I’ll need.”

===

Magic word here: MINIMUM.

The word “minimum” there has nothing to do with the

requirement to have insurance.

It’s only the name of the package.

Meaning you are unable to object to it, not because

you don’t want it… but simply because it sounds like

you have to get it.

Alex actually ended up fully ripping her tactic and put it

later in the book, saying to always name your lowest

priced package “the minimum package”.

In turn, I have now ripped his tactic, and put it in my

email.

Cycle of life or something like that.

Alright, you know the drill:



https://www.trystanswindall.com/workwithme

Trystan Swindall