Yep, we got a second trick from… or perhaps USING… Big Donny today.

This one allows you to legally (most of the time) “rob” someone’s credibility and authority by forcing others to associate the credible person with you… even if the credible person has no idea you’re doing it.

It also only takes minutes to pull off, depending on how you use it.

In the story I’ll be relaying to you today, it was used by my good buddy, the Youngest Mayor in America, and his dad to easily win seats on my town’s local council.

Here’s the sauce:

Local elections happened to take place during the Trump vs. Kamala election.

Often what happens is folks go and vote for the presidential election and then go to the local election.

Or vice versa. This works no matter what.

Of course, as the person leaves their house, they’re going to have someone in mind that they want to vote for.

I live in Deeeeeep Trump Country, and so obviously the guy most people are voting for is Trump.

So, right beside where The (soon to be) Youngest Mayor in America was set up, they slapped a fat picture of Donald up.

Creating the association: I vote Trump → I vote this dude.

Primal level-zero caveman logic, yes.

But it worked, and he handily won.

How can you replicate this?

1. Find someone that your ICP loves

2. Find a way to associate something you want to have attention with the credible person (again, if done legally and ethically, don’t go wild with this)

A perfect example of this are the funnelhack videos I’m doing right now.

Anyone that watches any of those people and enjoys their content are going to be much more likely to click on the video, simply because I’m associating the person with the video.

In this case, names and faces.

More marketing sage wisdom below:

https://www.youtube.com/@trystanswindall